What works

Hi, I'm Carl Anderson, the founder of Lexly.

I think every founder knows that they need to market to grow their brand, but if you're like me, marketing isn't your strength. It's hard to constantly write posts, keep up to date on socials, and generally get your product in front of people who care about it.

I want to help. That's why I founded Lexly, and that's why I'm only going to market Lexly through Lexly. I want to make sure it works.

Lexly is constantly experimenting and going through changes to find how to get seen and gain traction with a new product. It's a problem I have myself.

Here's a summary of what we've tried and what we're trying so you can see our progress.

What doesn't work

Value-forward Content Marketing

Content marketing is awesomely powerful. It's an engine that grows over time, and builds trust with your customers by showing that you understand their problems.

The issue is that search ranking algorithms tend to favor already popular sources. You need a distribution system to get your articles out there; otherwise, they gather dust and die on page 2.

Posting Daily

Common advice for people trying to gain traction on social media is to post every day, however social platforms rely on engagement as a test for whether content is worth surfacing to others.

If you have no followers, nobody sees your content, so nobody engages with your content. This means that nobody will engage with your content, and you never get off the ground floor.

What we're trying

Interaction-driven marketing

I'm currently experimenting with using replies as the main vector for getting traction from 0 followers.

There is some work to do to make sure this is light-touch and value-forward. Nobody likes spam, nobody likes being inauthentic, and nobody wants to annoy their potential customers.

What works

Simply put, I don't know yet, but I have a laundry list of strategies to try. I hope you'll join me on this journey of growing our businesses together.